Building Brand Duality.

This Page

Client
This Page

Type
Brand Strategy, Identity & Website

Services
Brand Research
Brand Strategy
Visual Identity
Website Design & Build
Creative Direction
Content Strategy

Reinventing Digital Creativity.

My task was to transform This Page from a conventional digital agency into a model of holistic excellence. I built a dual branded strategy that underscored their expertise across both creative and business domains, and designed a logo that captures that comprehensive approach.

The result: an expanded, more robust This Page, marrying artistic expression with strategic precision to mark the agency's 10th anniversary.

Insights

A Tale of Two Halves.

The new identity splits into 'THIS' and 'PAGE,' each half reflecting one of the agency's core strengths. 'THIS' captures the creative, dynamic and adaptable side, injecting projects with innovation. 'PAGE' brings structure, reliability and professionalism, anchoring the work in precision. A simple red dot links the two, doubling as the dot in their domain, this.page, a nod to the agency's digital roots. Read together, the logo forms the literal domain itself, folding brand identity and digital presence into one mark.

That same split carries through into how the agency communicates, not just how it looks. The red dot does the same work in messaging that it does in the logo: a small, consistent link holding creative flair and structured precision together across every touchpoint, reinforcing This Page's reputation as an innovator in the digital space.

Outcome

Built to Last.

The identity brought colour, structure and a clear system together in a way that gave This Page a distinct, recognisable presence in a competitive digital agency landscape. It's proven durable too: even after the agency's acquisition, This Page continues to operate under the same branding and website today, a sign of an identity built to last beyond any single chapter.