Linguistic Branding.

Marble

Client
Marble

Type
Brand Strategy & Identity

Services
Brand Research
Brand Strategy
Visual Identity
Creative Direction
Content Strategy

Setting the Tone.

Marble is an Amsterdam based agency specialising in creative content and copywriting. Tasked with reshaping their identity, I built a strategy grounded in language, collaboration, and cultural nuance, starting with a fresh set of core values to anchor the rebrand.

Those values became the foundation for everything that followed: they defined Marble's ethos, shaped how they communicate, and evolved into a visual identity that carries that voice through with clarity.

The result is a Marble that demonstrates its expertise in content creation while expressing its culture and vision with genuine confidence.

Challenge

Language Beyond Words.

Marble's original brand failed to reflect their depth of expertise and the strength of their team. As specialists in content strategy and copywriting, they needed a brand that clearly conveyed their role as guides and storytellers in the language landscape. The challenge was to build an identity that reflected Marble's mission while speaking to the range of audiences they serve.

Working closely with Marble's team, I developed a new set of core values: Driven, Creative, Honest, Strategic, Fresh, and designed a unique set of icons to represent them visually. Each icon captures one value in symbolic form, together forming a lexicon that communicates Marble's ethos with precision and creativity.

Insights

Colour and Character: Sculpting Marble's Identity.

Marble's colour palette reflects both the agency's values and its character: Warm White for openness, Focused Black for professionalism, Fresh Purple for creativity, Vivid Orange for energy, and Balanced Grey to bring it all into balance. Combined with the icon set, these colours give Marble's culture a cohesive, dynamic identity.

Typography carries the same intent, with bold and clear titles paired with timeless and efficient body text, so every word does its job. The logomark, a stylised 'M', does more than name the agency: it maps out the strategic and creative paths Marble takes with its clients, a signature that blends form with function, and creativity with strategy.

Outcome

A Visual Narrative: Marble’s New Era.

Marble's new brand identity brings colour, icon and typeface together into one sophisticated system, each element articulating the agency's values and cultural ethos.

The rebrand takes a language first approach, weaving Marble's narrative into every part of the design. Since launch, it's translated directly into growth, helping Marble win new business and expand their client base in a competitive content and copywriting landscape. It's more than an aesthetic update: it's a strategic expression of Marble's commitment to creativity with clarity, and a message built to resonate.