Style Your Look.

Nike

Client
Nike

Type
Product Awareness

Services
UX Strategy

Brand Messaging

Creative Direction

Content Strategy

Engage with the Nike Collection.

Nike launched a campaign designed to allow users to virtually try on outfits from the Nike Run Collection, with a seamless option to purchase via Zalando. This mobile-exclusive campaign targeted women in capital cities across Europe.

Challenge

Capturing Realism.

The project commenced with the casting of models in three sizes: small, medium, and large. These models wore every item in the collection, ensuring that each piece could be interactively experienced. The photoshoots were meticulously planned around specific environmental backgrounds to maintain consistent lighting and perspective.

Outcome

Interactive & Intuitive Experience.

We compiled the photoshoot images into a dynamic interface that allowed users to explore the Nike Collection in detail. The integration of motion design added realistic winter scenario featuring rain, frost, and nighttime settings, enhancing the user experience.

To drive traffic and engagement, we produced promotional videos that led viewers directly to the interactive experience.

The campaign achieved a remarkable success, evident in high engagement metrics, such as click-through rates, dwell times, return visits, and shares.