Live Pro+.
JBL
Client
JBL
Type
Product Exploration
Services
UX Strategy
Design Direction
Creative Direction
Content Strategy
A Digital, 3D Exploration of JBL’s Buds.
With brand ambassador Martin Garrix, we put together a 3D exploration of the new buds from JBL, aimed at GenZ. The goal was to have an immersive, yet smooth experience that packed a punch, for both desktop and mobile formats.
Challenge
What Would You Do with 24 Hours?
The campaign message behind the release of the JBL Pro+ earbuds was aimed to showcase the 28 hour battery life feature to a mainly GenZ demographic. The concept of having 28 hours instead of 24 in one day would mean we could do so much more! Through the use of the brand ambassador Martin Garrix, we could show fun and spontaneous moments, as well as detailed features of the buds to give a feeling of having a lot of time, to have a lot of fun with the JBL Live Pro+.
The People Behind The Work.
Project Credits
Digital Designer: Vanessa Bloes
UX Strategy & Creative Director: Dan Moore
&More Work.
Bose + GMC
For Generations
Nike
Style Your Look
Marble
Linguistic Branding
Want to know more? Let’s Connect.
Feel free to contact me if you’re interested in working together or if you have any general questions.