The F1 Experience.
Formula 1
Client
Formula 1
Type
Fanwear Commerce
Services
Photoshoots
Ecommerce Experience
Trackside Experience
Creative Direction
Designing for the Fans.
Whether online, in-store, or trackside, the Formula 1 brand is an experience like no other. Whilst working with F1, I was directing a number of touchpoints for the fanwear, with the partnership of F1 & Puma. This was in the form of seasonal photoshoots, designing the trackside shopping environments, and the overall Creative Direction of the treatments for each touchpoint.
Trackside
Worldwide, Multi-Brand Trackside Shops.
The trackside shops are found at all races throughout the world in F1. All of which need to be with the same design setup, whilst also being customisable; in size and content for multi-brands and teams within the F1 races.
The goal was that these designs maintain the brand colours and graphics of any given team, as well as allowing to showcase the current drivers of the team.
F1 Fanwear Ecommerce.
Online
Extending beyond the trackside shops, I also directed the F1 fanwear photoshoots, to aid the online sales. This was a seasonal shoot, making use of models and F1 drivers to help connect with the fans and drive sales.
&More Work.
Puma
Everyday Icons
Bose + GMC
For Generations
Nike
Style Your Look
Want to know more? Let’s Connect.
Feel free to contact me if you’re interested in working together or if you have any general questions.